One thing for sure, we want to be the kind of brand that is conscious and responsible.

We aim to become a circular fashion brand that is able to minimize waste & pollution, remain in use for a long time, and can be regenerated into new resources.

We have and will continue to create at a healthy pace, not determined by trends, seasons or fashion weeks.

We have and will continue to create less but better designs, and produce at a sensible amount of quantity to avoid overstocking.

We have and will continue to work only with suppliers who share the same ethical values.

We aim to help reduce waste in this planet by regenerating them through our products, and we will continue our #REWEARUP service where we repair your old shoes into new a pair, all that to prolong the life of a product and to avoid it from ending up in the landfill.

At the moment, we are also continuously searching for new materials that are more environmentally-friendly, and in this process, we will be transparent on the materials we use even when it’s not ideal. Because sustainability is a journey that requires process and progress.

IWEARUP stands for happiness, and true happiness can only happen when shared among everyone: us, you, the society and our planet.